“When he walked out on the floor, let me tell ya, everybody was nervous.” You’re putting a product out there with a man’s name on it – a great man’s name on it.” “Without a doubt, in my 30-year career in the golf industry, my two times touching the Hogan brand are the most important and most satisfying to me. “The word that resonates with me is responsibility,” says White. Hogan has been the common theme in every conversation I’ve had with anyone associated with the brand, past and present. You can view those ads here.Īt the risk of sounding schmaltzy – there may be no way to write this without sounding schmaltzy – doing right by Mr. “(Those ads) perfectly illustrate the corporate culture and connection everyone who worked at the Hogan Company felt with the legend and his legendary company,” says Hueber.
#Pros hitting new hogan irons series
Hogan.ĭuring Hueber’s tenure, the Hogan Company released a series of powerful branding ads featuring Mr. He’s been gone for over 20 years, and to this day everyone associated with both the old and the new company still refers to him as Mr. Hogan embodied all of the character and qualities and everything you admired about the game of golf.” “I was lucky to have had some time with him, and I hold that as very special,” former Hogan CEO David Hueber told MyGolfSpy recently.
But have a sit-down with any current or former Hogan employee, or read anything they’ve written, and you’ll learn their time at Hogan wasn’t so much a job as it was a unique and special time in their lives. Talk with anyone working for any OEM and it’s clear they love their jobs. Despite all that, the Ben Hogan Company still matters. It’s gone bankrupt twice, has no retail presence (and doesn’t want any), has negligible market share, and is available only online. I’m not sure Sean realized it when he said it, but he struck at the heart of why Ben Hogan, the golfer and the company, still matter.
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